Visitor PromotionMagazines,
Newspapers & RadioTecWorld will be promoted in a
wide variety of leading computer and technology titles appear in the key Arabic
and English papers including Al Khaleej, Al Ithiad, Al Bayan, Gulf News,
National and Khaleej Times. A major radio campaign of over 200 commercials will
run on a number of major Arabic and English stations.Sales
Promotion, Posters & CompetitionsPosters will go on display at
computer, mobile phone, home appliance and technology stores throughout the UAE.
These stores will also carry point of sale promotions and tickets offers.
Numerous competitions will run on radio stations and in newspapers, magazines,
mailings and websites to win Computers, Games Systems, Home Theatre Systems,
TVs, Music Players, Home Appliances, In car Entertainment Systems and Mobile
Phones. Exhibitiors will also be encouraged to present special offers at the
show and these will be publicized in the event promotional campaign.MailingsFull colour Newsletters will be
distributed via our own extensive lists and via exhibitors mailings. These will
include special ticket offers and exciting competitions. Email Shots to over 1.5
Million consumers will be sent on a number of occasions leading up to the event
with ticket offers and competitions.Press
Relations CampaignA public relations agency will
be retained to relay event and exhibitor news to the press in the months leading
up to the event. Regular press releases will be sent to all national media
including TV, radio, newspapers, magazines and web sites. Previews and reviews
will be arranged with key magazines and leading Gulf daily newspapers.
Exhibitors will be encouraged to send us their news for releases which will also
be included in our own newsletters and news section of the show website. A press
conference will take place just before the exhibitions and a full press centre
will be open throughout the event.
TecWorld Website -
www.tecworldexpo.comThe show website will carry up
to the minute information for exhibitors and visitors. The site will be promoted
in all advertising and marketing materials and will be linked to a wide range of
websites throughout the UAE. Exhibitor information will be included and
updated on a regular basis. TeecWorld will also be heavily promoted on the
leading website for regional exhibitions: www.expoguidearabia.com
